Yes, there are a lot of spam emails that mask themselves as e-newsletters, and most of them end up in the trash. Believe me - I’ve deleted my share of them. But over the last couple of years, I’ve seen permission e-mail campaigns drive up sales and acquire new customers. There are many advantages to […]
To the consumer, a Web site speaks loudly about the reputation of the vendor (you) and the quality of the product a vendor is marketing. It can be compared to the landscape and curb appeal of your actual physical store-front. When you go to stores like Best Buy, Target, WalMart, or even your favorite convenience […]
Do you foresee your organization adding a product or service to the mix? If so, one of the first things you should do is to make plans to add this to your Web site! Although the search engines may have already crawled your site, it may be a week or two before they return to […]
Okay. Your Web site is built, and thousands upon thousands of people will now flock to your beautifully designed and constructed site to get what they need and leave satisfied believing that your site should receive some kind of award, and they immediately tell all of their friends about it and the cash starts rolling […]